SEO and AI search

Get found on Google, Maps and AI answers.

Most customers pick from the first three names they see on Google, Maps or ChatGPT. We put your business on that shortlist, and make it the obvious one to call.

First fixes live in 14 days.Done by the two founders, never outsourced.
[ SEO and AI search ]

Found on Google, Maps and AI, and chosen over the rest.

Six kinds of work, each with its own job, that decide whether Google, Maps and AI show your business.

Google Business Profile

The listing people see on Google Search and Maps before your website. We optimize every field, choose the right categories and services, post updates and photos every week, and plan how you win steady new reviews from happy customers.

  • Google Maps
  • Review strategy

Technical SEO

Under the hood of your site: how fast it loads on phones, whether Google can find and read every page, and the schema markup that tells Google what you do and where.

  • Page speed
  • Schema markup

Service pages

Every job you do gets a page built around the words people type, so a search for drain cleaning in Mississauga lands on your page, not a competitor’s.

  • Keyword research
  • On page SEO

Answers and articles (AEO)

Two articles a month that answer what your customers ask, like why a furnace keeps shutting off, written so Google can quote the answer in its results and AI Overviews.

  • AI Overviews
  • FAQ answers

AI search (GEO)

ChatGPT, Gemini and Perplexity build answers from what the web says about you. We make that picture clear and consistent, and test what they say about you every month.

  • ChatGPT
  • Gemini and Perplexity

Listings and local links

Your name, address and phone the same on Apple Maps, Bing, Yelp and the directories Google and AI cross check, plus links from real local sites like suppliers and associations.

  • Apple Maps and Bing
  • Local links
[ Our stack ]

Pro tools, all included.

Semrush, Ahrefs and Google’s own tools, paid for by us, never by you.

  • Google Business Profile
  • Search Console
  • Google Analytics
  • Tag Manager
  • PageSpeed Insights
  • Semrush
  • Ahrefs
  • Google Maps
  • Apple Business Connect
  • Bing Places
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude

Ads rent attention. SEO builds an asset.

Ads put you in front of customers only while you pay for every click. SEO earns you a place on Google, Maps and AI answers that keeps bringing customers after the work is done.

Half finished profile

Easy to miss

  • Customers searching find a competitor first
  • AI tools recommend other businesses
  • Ready to buy customers go elsewhere
Ads only

Paying for every click

  • You pay for every click, even if they never buy
  • Costs rise as competitors bid more
  • The leads stop the day the budget stops
With SEO

Growth that keeps building

  • One flat fee, no cost per click
  • This month’s work still pays off next year
  • Calls, bookings and visits that keep coming long after the work is done

You pay us one flat monthly fee, not per click, and the results outlast it.

First fixes in 14 days. Then it builds.

Your profile and site are fixed in the first two weeks, so you see changes straight away, not in six months.

  1. Day 0

    Free discovery call.

    A 30 minute call with a founder. We search for your business the way your customers do, and show you what comes up.

  2. Day 1

    Kickoff.

    You pay the setup and give us access to your Google Business Profile and website. Then a 45 minute call about your services, areas and competitors.

  3. Days 2 to 7

    Your Google Business Profile, fixed.

    Every field, category, service and photo done, so you look complete on Google and Maps within the first week.

  4. Days 8 to 14

    Site fixes and listings.

    Speed, indexing and schema fixes, your key service pages tuned, and your details sent to the directories that matter. On day 14, your first report shows the before and after.

  5. Every month

    Steady work, one report.

    Posts, articles, listings and AI checks, then a short report on what moved.

One monthly price, no surprises.

Agreed in writing before we start. No hourly bills and nothing added you did not choose. All prices in Canadian dollars.

[ SEO and AI search plan ]$1,200A month, plus HST, after a $1,200 setup.

3 months to start, then month to month.

Book a call

30 minutes with a founder.No pitch, just a plan.

[ Included in the plan ]
  • Google Business Profile optimization
  • 4 Google posts a month
  • Fresh photos every month
  • Review strategy and replies
  • Technical SEO audit and fixes
  • Page speed and Core Web Vitals
  • Schema markup
  • Keyword research
  • Service page optimization
  • 2 new articles a month (AEO)
  • AI search visibility (GEO)
  • Local listings and citations
  • Local link building
  • Search Console and Analytics setup
  • Monthly report
  • You own it allyour profile, accounts and every article, in your name
  • Safe methods onlynothing that risks a Google penalty
  • Honest numbersfrom your own accounts, never a ranking promise
[ Add-ons and terms ]Optional extras, and the fine print
Add-ons
  • $250Extra article
  • $400Page for a city or area you serve
  • $600, then $450 a monthAnother location
Good to know
Setup
Paid once, at kickoff
Cancelling
30 days’ notice, any time after month 3
Billing
Monthly, on the date you started
What we need
Admin access to your site and Google Business Profile

Questions owners ask before they say yes.

Still have a question? Email hello@dotemlabs.com and a founder will reply within one business day.

Do I really need SEO for my business?

If your customers look for businesses like yours on Google, yes. Most people search before they call and choose from the first few names they see, so a thin profile or an unclear site sends those customers to someone easier to find.

If you are fully booked from referrals, you may not need it yet, and we will tell you so.

Is SEO better than paying for ads?

They do different jobs. Ads bring customers the day they start, but you pay for every click and the leads stop when you stop paying.

SEO takes a few months to build, then brings customers you do not pay for each time, and the work keeps paying off. Many owners run both while SEO builds, then spend less on ads.

What are AEO and GEO, and do they matter?

It is how you get named when people ask AI instead of Google. AEO helps Google quote your pages in its AI answers, and GEO helps tools like ChatGPT find and recommend you.

Nobody can promise a mention, but both rest on the same work as SEO, so the plan covers all three and we check every month.

How long until I see results?

You see the first changes within 14 days: your Google Business Profile complete, your site fixed and your listings sent out, all shown in your first report.

Rankings and AI mentions build over the months after, often 3 to 12, which is why the plan starts with 3 months.

Can you guarantee first place on Google?

No. Anyone who guarantees a ranking is guessing. We promise the work, done every month, and real numbers from your own accounts.

If they do not move, we tell you why and what we will change.

Do I need a new website first?

Not usually. The plan is built for businesses that already have a website.

If yours is slow or hard to use, we tell you honestly on the first call.

Who does the work, and how much of my time does it take?

The two founders, from the first call onwards, with no hand offs or outsourcing. We are a small studio in Mississauga, Ontario, and meet owners across the GTA in person.

From you: about an hour to start, then a few minutes a month to send photos and read your report.