Turn searches into new patients.

Bonin Dental Care had years of loyal patients and hundreds of five star reviews, but their website did not show it. It was outdated, mostly plain text in a few typical sections, and looked nothing like the care their patients described.

Nothing told a visitor what to do next. There was no clear call to action, no way to book or send a message, and no one to ask a quick question. A patient ready to come in had to wait for opening hours and call, or move on to a practice that made it easier.

We redesigned the whole site and rewrote every word of it around one goal: make it easy for a new patient to say yes. The copy is warm, clear and written for patients, and it brings their strengths to the front, from 225+ reviews and Dr. Bonin's credentials to a real before and after, the $249 New Patient Experience and a free second opinion. Every page ends in a clear next step, and a sticky call and book bar stays on screen on phones.

We wrote a page for every treatment, 22 in total, each answering what patients ask before they book: what it involves, what it costs and how recovery goes. We also wrote 17 pages for the towns they serve, so patients across Sonoma County can see the practice is close and meant for them.

We suggested adding a chat option, explained how it would help, and integrated DearDoc, a video assistant that greets visitors, answers questions and lets them request an appointment at any hour. We also designed a quick action menu so existing patients can pay a bill, see appointments, leave a review or get directions from any page.

The practice now looks as professional online as it is in the chair. New patients see the reviews, the credentials and real results before they ever call, so they arrive already trusting Dr. Bonin.

More of the people who find them now get in touch. Patients land on the exact treatment they searched for, in their own town, and can request a visit, call or chat from any page, day or night. Questions that used to wait for opening hours now get answered on the spot.

The website finally matches the care their 225+ reviews describe.

The practice had no website. Someone searching for a dentist in Neuwied found a name and a phone number, and nothing that told them who the doctor was, what the practice treats or why they should choose it over the one next door.

They were already paying for Meta ads, but every click landed on an Instagram page with nothing more than a phone number. A curious patient had no way to learn more or book, so almost nobody got in touch. Every month, their budget bought attention that never became a booked patient.

Patients with real questions had nowhere to get answers. Someone nervous about the dentist, or unsure what treatment costs or whether insurance covers it, simply chose a practice that looked more established online.

We designed and built their website from scratch: one page that answers every question a patient has before booking. Opening hours sit next to the headline. Anxious patients get their own section, with a first talk and no treatment. Cost and insurance are explained up front, with 0% financing and a step by step guide to cover. A booking button sits on every section, so the next step is always one tap away, whether the visitor came from an ad or from Google.

We optimised the site for Google and AI search, so people looking for a dentist in Neuwied find them on Google and in answers from tools like ChatGPT.

We connected the website to an instant reply system. Every enquiry gets a text and an email within seconds, at any hour. It answers the patient's questions and books the appointment straight into their own calendar, even at night, while the team is asleep.

In the first 90 days after launch, the website brought in 40 to 50 new patient enquiries on its own. They now point their Meta ads at the website instead of Instagram, and for the first time those clicks turn into booked appointments.

They no longer depend on ads alone. They now rank on Google and show up in AI tools like ChatGPT, so patients searching for a dentist in Neuwied find them without paying for every visit.

New patients have told the team they chose them because of the anxious patients section. They were nervous about the dentist, and the page spoke to that fear before anyone picked up the phone.